In the constantly changing fields of digital design and user experience (UX), it's crucial to use established principles to create user-friendly interfaces. Jakob's Law is named after the well-known usability expert Jakob Nielsen. By understanding and taking advantage of what customers want, Jakob's Law provides the key to enabling a useful user experience. In this blog post, we'll delve into the basic principles of Jakob's Law and explore how it can change how businesses and designers work.

Understanding Jakob's Law:

The basic idea of Jakob's Law is simple: "People spend most of their time on other websites. This indicates that users would rather use your website in the same manner as every other website they are familiar with." It basically tells us how important familiarity is to user interface design. Every new website or application that users come across is influenced by their prior online experience. Creating interfaces that match these pre-existing concepts improves user productivity and comfort.

E-commerce websites following Jakob's Law

Benefits of Jakob's Law:

Enhanced User Efficiency: Users can navigate your site or app more quickly if your design follows the standard practices used on the internet. Because of this familiarity, there is less of a learning curve, and users can finish their tasks more quickly. Design consistent components, such as buttons and navigation menus, lighten mental strain and improve user experience.

Building Trust and Credibility: Users are more likely to trust and feel at ease using interfaces that match other web content they have encountered. Because users can recognize and understand patterns they have observed on other trusted platforms, Jakob's Law contributes to the establishment of trust. Long-term user engagement and sales all depend on this trust.

Reduced Cognitive Dissonance: Inconsistent design can cause confusion and frustration, resulting in slight mental pressure for users. Designers can avoid unnecessarily annoying user expectations by following established standards with the help of Jakob's Law. As a result, there is a lower chance of user errors and drop-offs, and a more smooth and beneficial user experience.

Adaptability to Changing Trends: Jakob's Law prioritizes familiarity but doesn't suggest that innovation should be rejected. Rather, it motivates designers to apply new trends while sticking to established standards. By doing this, companies can maintain their popularity and standards while keeping the essential components that customers value and expect.

Global User Accessibility: A wide range of people use websites and applications globally, making the applicability of Jakob's Law universal. A design that follows accepted patterns can be helpful to users with different languages and cultural preferences. This consistency offers equality in the user experience and is essential for companies looking to expand internationally.

Product designers should also focus on uniformity rather than just design.

In the picture above, there are two cars, and the problem with number 2 is that the opening handle is missing in the place that users worldwide are familiar with. They will have some problems figuring out how to open it. In number 1, the opening handle is placed at a uniform location that all users are familiar with, creating a better user experience.

The application of Jakob's Law:

Research and User Testing: By conducting in-depth research, learn as much as possible about the current design practices in your target market or sector. Regularly conduct user testing to learn more about how users interact with your interface. You can use real user input to improve your design through this iterative approach.

Consistent Design Patterns: Use uniform design patterns throughout your website or application to maintain consistency. This covers standardized button locations, graphic components, and navigation menus. When you maintain consistency, users will feel more confident to explore and interact with your digital platform.

Usability Tests: To find and fix any breaks from accepted design conventions, periodically conduct usability tests. Usability tests can identify possible flaws in the user experience and offer helpful suggestions for improvement.

Stay Informed about Trends: While following accepted practices, keep up with new developments in the design field. Explore how these developments might be combined without compromising the level of familiarity that Jakob's Law highlights. A modern interface that is also user-friendly is offered by finding the perfect balance.

UI upgrade, maintaining uniformity and consistency.


The foundation of UX design, Jakob's Law, supports familiarity and consistency to improve user experiences. By understanding and implementing this idea, designers and companies may produce digital interfaces that connect with people, build confidence, and remain over time. Jakob's Law still applies today in the dynamic digital world because it helps designers create user-centred designs that bridge linguistic and cultural divides to build strong, long-lasting relationships between users and digital platforms.

Thank you for reading this article. See you in the next one.